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The Pride Plaid Button-Down
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  • The Pride Plaid Button-Down
  • The Pride Plaid Button-Down
  • The Pride Plaid Button-Down
The Pride Plaid Button-Down

The Pride Plaid Button-Down

$58.00

Here is the problem with most plaid shirts: they are heavy, hot, and stiff. We fixed that.

We took the classic, clean look of a grid pattern and applied it to our breezy, open-collar vacation cut. The result is a shirt that looks structured enough for a nice dinner out but feels just as relaxed as your favorite beach wear.

The pattern itself is a quiet signal. We replaced standard tartan colors with the specific spectrum of your identity. Whether you choose the Trans flag, the Bear brotherhood colors, or the Genderqueer stripes, the design acts as a subtle nod to who you are. To a stranger, it is just a sharp, geometric shirt. To you—and those in the know—it is a statement.

And it is deceptively light. While it looks like a standard button-down, it is crafted from a featherweight, 100% recycled fabric that breathes better than cotton. It wicks moisture and offers UPF50+ protection so you can wear a "collared shirt" in the dead of summer without overheating.

A note on the fit: This is not a fitted dress shirt. It features a trendy, oversized cut with a relaxed drape. It is meant to hang loose. If you want a slightly trimmer silhouette, we definitely recommend sizing down. 

About the Art: The Code in the Grid

Plaid is traditional. Pride is personal. We wanted to merge the two. By mapping the pride flags onto this intersecting grid, we created a design that "codes" your identity into a daily staple. It allows you to wear your colors in spaces where you might prefer a whisper over a shout.
The Build & Materials

Designed for the heat but styled for the street, this shirt balances sustainability with summer-ready performance.

  • Fabric: 100% Recycled Polyester. We chose this fabric because it mimics the softness of cotton but manages heat far better.
  • Performance: The material is breathable and moisture-wicking to keep you cool, and offers UPF50+ protection for long days in the sun.
  • Weight: An ultra-light 3.24 oz/yd² (110 g/m²), ensuring it never feels heavy or sticky.
  • Certification: The fabric is OEKO-TEX 100 standard certified, ensuring it is free from harmful substances.
Fit & Sizing

This shirt features a modern, relaxed cut that prioritizes airflow and comfort.

  • The Fit: A trendy, oversized fit that works perfectly for layering or a relaxed vibe.
  • Sizing Advice: If you prefer a classic, fitted look, we recommend sizing down. If you want the intended breezy, streetwear silhouette, stick to your standard size.
  • Range: Available in an extended size range from 2XS to 6XL.
Care & Maintenance

This is a technical fabric that treats you well if you treat it gently.

  • Washing: Machine wash cold (max 30°C or 90°F) with like colors on a gentle cycle to minimize friction.
  • Drying: Tumble dry on low heat, though hang drying is preferred to preserve the fabric quality.
  • Caution: Do not iron. High heat can damage the sublimation print. Do not bleach or dry clean.
  • Pro Tip: The fabric will actually become softer after the first wash.
Sustainability & Impact

Style doesn't have to come at the planet's expense.

  • Recycled Content: This shirt is made from 100% recycled polyester.
  • Certified: The recycled content is certified under the Global Recycled Standard (GRS).
  • Safety: Contains 0% dangerous substances.
Origin & Timeline

Transparency is our policy. Because we operate a hybrid studio—combining our in-house "Atelier" with a network of specialized global partners—your order is routed to the creator best suited for this specific design.

  • Production: Each item is made to order. Please allow 3-7 business days for production before shipping.
  • Logistics: If your order contains multiple items (e.g., this shirt and a bag), they may arrive in separate packages from different facilities.
  • Tracking: You will receive a unique tracking number for each package as soon as it leaves the facility, so you can follow every step of the journey.

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